Simon Sunde

"Fail early and fail often."


Every day we wake up and go out to do things. These things often have to do with our jobs, hobbies or businesses. We do these things day after day, week after week, year after year. But why?

Sometimes it’s ’cause we have to. Other times it’s ‘cause we really want to. It can be driven by curiosity, passion or necessity.
However, one abstract and inexpressible substance is to be found in every single thing we do. That’s our purpose. That’s our why.
A person’s purpose isn’t always easily found. But when it is, it makes everything seem clear and can produce enormous amounts of enthusiasm, courage and optimism, that’ll last a lifetime (if not longer).

What is it?
Purpose is often defined as some sort of goal, that we aim for and try to reach in everything we do. That’s purpose all right, but it goes deeper. It has wider implications. It has higher meaning. It has greater impact.
It’s our guiding star, when we’re navigating through opportunities and self-discovery. Without out it, we wander into a meaningless void. Never fully understanding where we’re going and why we do the things we do.
Because as said “purpose” is your essential “reason why”. It is your motivating force, your invigorating energy, your inner fuel that fires your engines. Purpose is what drives you to do what you already do – and want to keep doing.

Gathered here are three things I find crucial for discovering, as well as maintaining one’s purpose:

Forget Prestige!
In my opinion one should never do anything just because of the prestige. Don’t worry about what other people make of you – the only thing that matters is what you, your friends and family thinks.
If you do anything well enough, you’ll make it prestigious. Many things we consider prestigious today, used to be anything but at the beginning. It’s because someone took “nothing” and made it “something” we now consider it prestigious.
The first example that comes to mind, is the Beatles. Everybody once laughed at the Beatles, because their music were so obscure and weird (at the time) – But they kept going and then one day someone took the chance and recorded their first album. Ever since they’ve been one of the most record-breaking and prestigious bands ever in history.

There’s two main misassumptions about success that troubles me:
The first one is how we think we know what success is. However, the truth is, that we adopt these perceptions by others and considers it success. I’m not saying we should give up on our ideas of success, but we should make sure that they’re our own. Success should be an individual measurement, based on what a person is pursuing in life.
The second is the destination. Most people believe that when they reach, what they consider to be success, they’ll be happy. What really happens, is when one goal is reached, another is immediately set – which basically means that we might be successful, but we’ll never reach true success and therefore never reach true happiness.

There will be situations in life when you’ll be faced with decisions that put your values at odds. In order to be true to your purpose (and yourself), you’ll need to be able to set boundaries. You need to know where you draw the line and remembering your values. Every time you compromise with believes, you compromise with your purpose (which means your success and simultaneously who you are).

If you have anything to add, please share it in the comment section below.

1 Comment

  1. Jay Steinfeld, CEO

    It was not until we understood our purpose that we truly succeeded.

    Our expressly stated purpose is: To help people become better than they dreamed possible.

    We do this through our 4 driving values:
    1) improve continuously
    2) experiment without fear
    3) be yourself and speak up
    4) enjoy the ride


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